{"id":4491,"date":"2022-10-12T19:21:09","date_gmt":"2022-10-12T22:21:09","guid":{"rendered":"https:\/\/estudioconstruto.com.br\/?p=4491"},"modified":"2022-11-07T15:46:44","modified_gmt":"2022-11-07T18:46:44","slug":"imperio-materiais-de-construcao","status":"publish","type":"post","link":"https:\/\/estudioconstruto.com.br\/en\/imperio-materiais-de-construcao\/","title":{"rendered":"Imp\u00e9rio Materiais de Constru\u00e7\u00e3o"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4491\" class=\"elementor elementor-4491\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62bd07ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62bd07ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79660f55\" data-id=\"79660f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68e1a1cf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"68e1a1cf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Imp\u00e9rio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fed5a6d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4fed5a6d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A company with 45 years of history has much more done than said.<\/p><p>In this project, we searched for the origins of the company and discovered its ownership.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51091d29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51091d29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39e633f1 elementor-invisible\" data-id=\"39e633f1\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b75593 elementor-widget elementor-widget-heading\" data-id=\"70b75593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23583028 elementor-widget elementor-widget-text-editor\" data-id=\"23583028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tImp\u00e9rio Materiais de Constru\u00e7\u00e3o\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ef06531 elementor-invisible\" data-id=\"5ef06531\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cb8b5b elementor-widget elementor-widget-heading\" data-id=\"26cb8b5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Category<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bee358 elementor-widget elementor-widget-text-editor\" data-id=\"9bee358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLogo, visual identity and commercial materials.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-641e6d25 elementor-invisible\" data-id=\"641e6d25\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd85cff elementor-widget elementor-widget-heading\" data-id=\"1dd85cff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DATA<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eade819 elementor-widget elementor-widget-text-editor\" data-id=\"3eade819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-569826d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"569826d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f20099f\" data-id=\"2f20099f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62cddb44 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"62cddb44\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto-1024x576.jpg\" class=\"attachment-large size-large wp-image-4522\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto-1536x864.jpg 1536w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/1-Pin-Imperio-Estudio-Construto.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13098901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13098901\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-786c040b\" data-id=\"786c040b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f0ae9 elementor-widget elementor-widget-heading\" data-id=\"10f0ae9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contexto<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a01963 elementor-widget elementor-widget-text-editor\" data-id=\"49a01963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Founded in 1977, Imp\u00e9rio Materials de Constru\u00e7\u00e3o is a chain of stores that operates in the region of Vales do Mucuri and Jequitinhonha. Initially, the challenge was to modernize the visual identity, and during the process, it was realized that we were dealing with a rescue.<\/span><\/p><p><span style=\"font-weight: 400;\">In the research phase, we identified that the current visual identity did not live up to the company's name and that we needed to bring more strength to the project.<\/span><\/p><p><span style=\"font-weight: 400;\">With several points of contact, the brand needed to be flexible and versatile to work efficiently on facades, vehicles, uniforms, labels, stationery, gifts, social networks, etc.<\/span><\/p><p><strong>The end result, made the symbol of the Empire, also become a product.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260dc793 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"260dc793\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-45a6632f\" data-id=\"45a6632f\" data-element_type=\"column\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642ea230 elementor-widget elementor-widget-image\" data-id=\"642ea230\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos.jpg\" class=\"attachment-full size-full wp-image-4566\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Primeira-loja-Imperio-dos-Azulejos-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f91ec elementor-widget elementor-widget-text-editor\" data-id=\"65f91ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFirst logo in the first unit of Imp\u00e9rio dos Azulejos \u2013 Highlight for the flag plate with tile in the logo.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a2e8f3e\" data-id=\"4a2e8f3e\" data-element_type=\"column\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d11e441 elementor-widget elementor-widget-image\" data-id=\"2d11e441\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos.jpg\" class=\"attachment-full size-full wp-image-4567\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Segunda-loja-Imperio-dos-Azulejos-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0c526a elementor-widget elementor-widget-text-editor\" data-id=\"1a0c526a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSecond right in the second unit of the Empire. In transition phase to Empire Building Materials.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d260e13\" data-id=\"d260e13\" data-element_type=\"column\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de7f49 elementor-widget elementor-widget-image\" data-id=\"6de7f49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao.jpg\" class=\"attachment-full size-full wp-image-4568\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Terceira-loja-Imperio-Materiais-de-Construcao-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16de62c elementor-widget elementor-widget-text-editor\" data-id=\"16de62c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThird logo at headquarters and 5th unit of Imp\u00e9rio. Photo would be taken just before the visual identity update.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63b8d4fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63b8d4fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-517cdf04\" data-id=\"517cdf04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c79ade elementor-widget elementor-widget-heading\" data-id=\"70c79ade\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evolution<br>or revolution?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9baf5e elementor-widget elementor-widget-text-editor\" data-id=\"4f9baf5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In redesign, we usually talk about revolution or evolution, but this work is never just about the visual identity, it's about the brand as a whole. And this understanding was fundamental for the evolution of the project.<\/p><p>With more than 15 years, the current logo had a symbol that allowed two interpretations: a house seen from the front and a grocery store in perspective. In none of the readings did the symbol represent the company well or make any association with the name.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620ffd7 elementor-widget elementor-widget-heading\" data-id=\"620ffd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"There was a gap between the name and the visual identity.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9577beb elementor-widget elementor-widget-image\" data-id=\"9577beb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio-1024x320.png\" class=\"attachment-large size-large wp-image-4619\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio-1024x320.png 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio-300x94.png 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio-768x240.png 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio-1536x480.png 1536w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/Antes-e-Depois-Imperio.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5a0a8 elementor-widget elementor-widget-text-editor\" data-id=\"6f5a0a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Understanding this problem was critical for the decision to seek a semantic connection in order to increase the sedimentation capacity, association and chance of remembering. The solution brings layers of understanding that can be read all at once, or at different times. Playing with the reader, by \u201chiding\u201d the letter i in the counter-shape, creating a resemblance to a kingdom icon and transforming the symbol into a tile, the new visual identity of the empire brought ownership to the brand.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17ac632f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17ac632f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b585f2f\" data-id=\"1b585f2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-697c6b7 elementor-widget elementor-widget-video\" data-id=\"697c6b7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=cOhapmoL8Qg&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2addab2f elementor-widget elementor-widget-text-editor\" data-id=\"2addab2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSymbol composition.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21f0bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21f0bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82736f2\" data-id=\"82736f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d6a86 elementor-widget elementor-widget-heading\" data-id=\"41d6a86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition &amp;<br>Composition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ee47c elementor-widget elementor-widget-text-editor\" data-id=\"60ee47c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this project, I used ingredients from the methodology <a href=\"http:\/\/anacouto.com.br\" target=\"_blank\" rel=\"noopener\">Ana Couto<\/a>, presented in the course \u201cApplied Branding\u201d. The investigation of the business, integrating brand, business and communication, made the creative process fluid and helped the client in directing and delivering critical information for the project.<\/span><\/p><p><span style=\"font-weight: 400;\">In the conversations, we discovered a lot about the business, but I highlight here, the relevant information for the graphic solution:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The first name was Imp\u00e9rio dos Azulejos.<\/span><\/li><li><span style=\"font-weight: 400;\">The first logo had the name painted and the symbol was a real Portuguese tile (on the flag plate).\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">The founder, <em>Seu Tim<\/em>, in the search for innovation, would buy white tiles and drive from Te\u00f3filo Otoni to Belo Horizonte, so that an artist could paint one by one.<\/span><\/li><li><span style=\"font-weight: 400;\">Until today it is recognized as the former Empire of Tiles by several customers.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>The idea of the tile being the company's proprietary ingredient was what made this redesign not an evolution nor a revolution, but rather, <strong>a ransom.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a7f889 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a7f889\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2012e26c\" data-id=\"2012e26c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cfe310c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6cfe310c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1066\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/GIF-Padrao-Imperio-dos-Azulejos.gif\" class=\"attachment-full size-full wp-image-4576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a37641 elementor-widget elementor-widget-text-editor\" data-id=\"69a37641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMain pattern.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756dc49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756dc49a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11cdb083\" data-id=\"11cdb083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aff6071 elementor-widget elementor-widget-heading\" data-id=\"3aff6071\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pattern<br>\n<i>Imp\u00e9rio dos Azulejos<\/i><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265dc59f elementor-widget elementor-widget-text-editor\" data-id=\"265dc59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a quadratic structure, the symbol <span style=\"font-weight: 400;\">became, without change of form, the <\/span><i><span style=\"font-weight: 400;\">rapport<\/span><\/i><span style=\"font-weight: 400;\"> of the brand's visual standard. Creating\u00a0<\/span>a\u00a0\u00a0visual system that stands out for being:<\/p><ol><li><strong>Flexible:<\/strong>\u00a0Going from a small souvenir to a big wall.<\/li><li><strong>Alive:<\/strong>\u00a0working with any color application and preserving its counterform.<\/li><li><strong>Owner:<\/strong>\u00a0is more than a symbol of the Imp\u00e9rio, this is the <strong>tile from Imp\u00e9rio.<\/strong>.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b4cd884 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b4cd884\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72274865\" data-id=\"72274865\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cedce5b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1cedce5b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"601\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/GIF-GRID-Imperio.gif\" class=\"attachment-full size-full wp-image-4610\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccc85a2 elementor-widget elementor-widget-text-editor\" data-id=\"4ccc85a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLogo composition.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae857ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae857ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc22041\" data-id=\"cc22041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0e131e elementor-widget elementor-widget-heading\" data-id=\"3d0e131e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logo<br>Main<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0620c9 elementor-widget elementor-widget-text-editor\" data-id=\"6d0620c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The redesign of Imp\u00e9rio's visual identity brought a reinterpretation of an old symbol of the brand. With the definition of objectives, market research and competition analysis, we discover what to keep (color), what to lose (general\u00edssimo) and what to add (property) in the brand's look.<\/p><p>Strategically, we updated the shades of green (main color) from the color palette and added yellow gold to the symbol.<\/p><p>Following the transformation, we developed a logo that elegantly balances letter spacing and visual weight.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a95bb53 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a95bb53\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9e71a1\" data-id=\"3a9e71a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29bbc759 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"29bbc759\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio.png\" class=\"attachment-full size-full wp-image-3937\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio.png 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio-300x169.png 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio-1024x576.png 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio-768x432.png 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2020\/03\/Grupo-Imperio-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b283183 elementor-widget elementor-widget-text-editor\" data-id=\"5b283183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLogo application.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75718ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75718ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364b95ad\" data-id=\"364b95ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e062645 elementor-widget elementor-widget-heading\" data-id=\"1e062645\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Applications &amp;<br>Tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17cdd314 elementor-widget elementor-widget-text-editor\" data-id=\"17cdd314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a clear intersection between graphic design, textile and coatings, the unfolding of materials gained personality in a natural, elegant and proprietary way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e060afc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e060afc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dce571c\" data-id=\"1dce571c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ebbbd26 gallery-spacing-custom elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image-gallery\" data-id=\"6ebbbd26\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media 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srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6ebbbd26\" data-elementor-lightbox-title=\"5 - Padr\u00e3o\" 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1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6ebbbd26\" data-elementor-lightbox-title=\"6 - Padr\u00e3o\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU4NSwidXJsIjoiaHR0cHM6XC9cL2VzdHVkaW9jb25zdHJ1dG8uY29tLmJyXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvNi1QYWRyYW8uanBnIiwic2xpZGVzaG93IjoiNmViYmJkMjYifQ%3D%3D\" href='https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd60e28 gallery-spacing-custom elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-image-gallery\" data-id=\"1cd60e28\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/3-Azulejos-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1cd60e28\" data-elementor-lightbox-title=\"5 - Padr\u00e3o\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU4NCwidXJsIjoiaHR0cHM6XC9cL2VzdHVkaW9jb25zdHJ1dG8uY29tLmJyXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvNS1QYWRyYW8uanBnIiwic2xpZGVzaG93IjoiMWNkNjBlMjgifQ%3D%3D\" href='https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/5-Padrao-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1cd60e28\" data-elementor-lightbox-title=\"6 - Padr\u00e3o\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU4NSwidXJsIjoiaHR0cHM6XC9cL2VzdHVkaW9jb25zdHJ1dG8uY29tLmJyXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIyXC8xMFwvNi1QYWRyYW8uanBnIiwic2xpZGVzaG93IjoiMWNkNjBlMjgifQ%3D%3D\" href='https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao.jpg 1920w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-300x169.jpg 300w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-1024x576.jpg 1024w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-768x432.jpg 768w, https:\/\/estudioconstruto.com.br\/wp-content\/uploads\/2022\/10\/6-Padrao-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a6db97b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a6db97b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-241e4dc8\" data-id=\"241e4dc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Imp\u00e9rio Uma empresa com 45 anos de hist\u00f3ria tem muito mais coisa feita do que dita. Neste projeto, buscamos nas origens da empresa e descobrimos a sua propriedade. Cliente Imp\u00e9rio Materiais de Constru\u00e7\u00e3o CATEGORIA Logo, identidade visual e materiais comerciais. DATA 2022 Contexto Fundada em 1977, a Imp\u00e9rio Materiais de Constru\u00e7\u00e3o \u00e9 uma rede de&hellip;&nbsp;<a href=\"https:\/\/estudioconstruto.com.br\/en\/imperio-materiais-de-construcao\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Imp\u00e9rio Materiais de Constru\u00e7\u00e3o<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/posts\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/comments?post=4491"}],"version-history":[{"count":70,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/posts\/4491\/revisions"}],"predecessor-version":[{"id":4653,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/posts\/4491\/revisions\/4653"}],"wp:attachment":[{"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/media?parent=4491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/categories?post=4491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estudioconstruto.com.br\/en\/wp-json\/wp\/v2\/tags?post=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}